Family of four in salmon and navy colors walking and laughing along a path Playthings Toy Shoppe

Playthings Toy Shoppe is A Whimsical One-Stop Shop For Fun

There is just something so magical about a toy store. Kids love roaming the toy aisles while we run errands at some of our frequent shopping areas, but when they go through the doors of a store dedicated to their enjoyment of playtime, it’s just a different experience. For us parents, it leaves a feeling of nostalgia for the times when we roamed our favorite toy store. Going to an actual toy store is almost a right of childhood passage that many seem to have forgotten since the closing of many toy stores. Luckily with Playthings Toy Shoppe, we can pass this childhood torch down to our kids and watch the magic and excitement fill their eyes.  

About Playthings Toy Shoppe

Louisville’s only family-owned specialty toy store has everything you need for gifts and fun. Original owner Doug Noe and his wife Vickie opened Playthings Toy Shoppe in September 2001. They loved providing kids and families with products that had everyone smiling and laughing. Sadly Doug Noe passed in December of 2010. Vickie Noe and their daughter Kristen Dolle wanted to keep his love for the store and providing quality play time alive. They took on running the store and even expanded to a second location. Vickie and Kristen continue to work as a team and handpick every item they carry in their stores to ensure quality inventory. They hear the voices of parents craving less screen time and longing to return kids to the basics of sturdy and quality toys, things that spark imagination and stimulate their love of learning. Playthings Toy Shoppe does its best to fulfill those wishes.


It can be found in Playthings Toy Shoppe if it’s engaging, educational, boosts the imagination and creative play, and brings joy. From the widely beloved Legos, dress-up, open-ended toys, and STEM-enriched products, they have what kids and parents love. You can find the perfect gift or new playthings favorite under their many categories 

  • Active-Outdoors
  • Arts and Crafts 
  • Animals and Play Figures
  • Babies and Toddlers Play
  • Bathtub toys
  • Books
  • Building and Construction 
  • Cars, Trucks, Planes, Trains, and Vehicles
  • Collectibles
  • Dolls and Accessories
  • Dress up
  • Educational
  • Electronics
  • Games and puzzles
  • Lego
  • Musical Toys 
  • Preschool 
  • Puppets and Plush
  • Remote Control Fun
  • Room Decor and Accessories
  • Science and STEM
  • Seasonal Fun
  • Sensory
  • Tween and Teen
  • Just for Fun

Family of four in blue and coral color scheme smiling on a farm


Playthings Toy Shoppe even offers FREE gift wrapping for those last-minute party invites, one-on-one help selecting the perfect playthings, and shipping services. Don’t miss out on this fun experience and the opportunity to support your community and shop locally at their two locations. You can visit the St. Matthews Toy Shoppe at 4209 Shelbyville Rd. Louisville, KY 40207. Alternatively, you can stop by the Westport Village Toy Shoppe at 1215 Herr Lane, Louisville, KY 40222.

Playthings Toy Shoppe

Playthings Toy Shoppe is more than just a toy store; it’s a family connecting with its community. They are dedicated to quality play and gracious customer service. This family is all about fun and encouraging others to play and live to their fullest and happiest playtime potential! 

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